The company continuously meets objectives in accordance with the communication strategy of the company. The main aim is to constantly strengthen the perception of ANS CR as a renowned and modern Czech company and its distinctive position on a domestic and European level. The communication plans of ANS CR are elaborated on the basis of regularly performed media analyses, which serve as a basic tool for effective external and internal company communication and determine the realization of a number of media activities each month. Individual items of the Communication Plan correspond to the long-term communication focus on specialized media dealing with the ATM issues. At the same time, they also respect the communication needs with regard to the current development in civil aviation (especially the on-going European ATM integration), which influence the activity of ANS CR in terms of domestic and external environment.
In accordance with the customer orientation of ANS CR meetings of representatives of the company and the carriers are traditionally held in the autumn. At these meetings the latest changes and trends in the provision of air traffic services in the Czech Republic and Europe are presented. A mutual exchange of information proves its value and contributes to the further strengthening of trust and cooperation within Czech civil aviation.
The meetings of the "Parliamentary Subcommittee for Civil Aviation", which are also held in the autumn under the patronage of ANS CR, s. e, also have the same importance. For the members and senators of the Parliament of the Czech Republic these meetings are an important source of information about the current situation in the provision of air traffic control services.
In the field of the promotional activities of ANS CR they cooperate or support social events in the field of sports and aviation. Among the most important are the following:
• Czech Athletics
• The International Airshow CIAF at the airport in Brno
• Aviation Fair in Pardubice
• International Championship of the Czech Republic in aerobatics in Nové Město nad Metují
• Air Show Roudnice
• International Film Festival of Aerial Film Prague
• Aero Club of Czech Republic - European championship in aerobatics in Hradec Králové